This past Friday, I had the opportunity to present at the AI-volution of Culture 2.0 held at the Times Center in New York City. The event was created by Quilt. AI, a company on whose board I sit and featured the talk show host and comedian Trevor Noah, the incredible chef Massimo Bottura of Osteria Francescana, Katie Drummond the Global Editorial Director of Wired, and many other extra-ordinary presenters.

Given the density of talent the organizers allocated a total of ten minutes for me to speak about AI, Humanity and Work.

10 thoughts about AI, Humans and Work in 10 minutes.

1. AI is still Under-hyped. While Moore’s law doubled processing power every 18 months, AI is doubling its capabilities every six months or less.

Less than two years from Chat GPT most recent Open AI model GPT-o1 is capable of reasoning and returns output that should make every consulting company truly wonder about their business model. And this is just level 2. Coming soon is level 3 where AI works as an an autonomous agent ( probably by end of 2025) and then level 4 (AI that can create new knowledge) and finally AI that can operate like a firm before the end of the decade.

2. AI itself will be like electricity and is unlikely to be a differentiator for most firms. Every firm is likely to leverage the same foundational models such as Open AI, Anthropic, Gemini, Llama, and Mistral. Some will hope that their propreitary data they have be the differentiator. This may be true to a point but it will not be AI but how a company leverages, incorporates and supports its strategy using AI versus having a strategy for AI that will be key.

3. AI is not alive but can be thought of as a new species. Mustafa Suleyman the Co-Founder of Deep Mind and now at Microsoft has suggested that we think of AI as a new species that we are bringing into the world. How should we train, manage and consider legal and other frameworks for this species. It is not human but it will increasingly appear so.

4. Knowledge will be free and every knowledge workers job will change in 2025. Knowledge when it comes to facts, figures, data and the like will be meaningless since everyone will have the same access to information. If your firm is built on knowledge bases or your position is based on controlling knowledge it is time to re-think the model. The key will be wisdom, nuance, voice, taste as well as perspectives, points of view and plans of action around data, information and knowledge.

5. The key about AI is not to ask what AI will do to us but what AI can do for us. AI will be good for the world. It will be a slingshot that allows the small to compete with the large. It will create major breakthroughs in the field of science, education (personal tutoring for everybody possibly), medicine and many others. The CEO of GitHub predicts that we will end up with hundreds of millions of people being able to program in the next two or three years without knowing how to code helping generate a new wave of ideas and creativity. The key is to think about how to turbo-charge oneself and ones firm versus defending the status quo and fretting about change. With such a mindset the possibilities are endless.

6. The simpler questions are about efficiency and effectiveness. The real question is more existential. AI will deliver efficiencies by getting things done faster and cheaper and as importantly more effectively by unleashing insights and freeing talent to work on areas where humans excel and let the math and pattern finding and the rest be done by the machine. But the smart companies are thinking about how to re-invent, re-imagine and re-think their business. In the world we live today with distributed and unbundled work, next generation technologies and multi-polar globalization why are more companies not re-imagining their businesses versus just focussing on making yesterdays model cheaper and more effective?

7. Every company should embed, enhance and extend. Every company should at minimum embed AI into the firm’s processes to remain competitive. Better still they should enhance the company’s products and services. In addition to embedding AI and using it to enhance products and services, firms should consider how the technology will expand the definition of its products and services. A company’s best opportunities and threats are likely come from outside its immediate category and AI allows it to extend into new areas.

8. Every individual should embrace, adapt and augment. The biggest mistake any individual or leader can make is to outsource learning and expertise building to some other firm or person. Do not outsource your tomorrow and your ability to learn and grow. These are the early stages and there is not a lot of historical knowledge. As many of the long term experts in the field remind me very few of the firms that say they have deep expertise in the area even mentioned AI three years ago! Importantly the key concepts and tools of AI are easy to learn. Embrace AI by using it, learning it and finding ways to up ones AI quotient. Here is a way to upgrade one’s AI quotient. But embracing is not enough. We need to re-imagine our job and adapt what we do to reduce our exposure and time to things that machines will do well ( allocate, monitor, measure, delegate, process) and increase our exposure to what machines do less well ( create, build, mentor, guide, inspire). Finally think of how we can augment this new species. Not compete. Not ignore. Augment.

9. Future proof yourself by focussing on the 6c’s. Individuals and companies should invest in six skills to thrive in the new world. These are cognition (constant learning), curiosity ( looking ahead versus backward which is what machines train on), creativity (connecting dots in new and unexpected ways), collaboration ( learning to work with humans and AI species), convincing ( if everybody has the same knowledge the difference will be in understanding customer needs and creating stories to differentiate) and finally communication ( writing and presenting skills).

10. The most successful people and firms will go deep AI and deep HI. The true differentiator in the AI age will be HI. People will need AI to compete just as today without the web, mobile phones and other technology an individual or company cannot compete. But it will be human intelligence, human intuition, human insight, human imagination and human ideation will be the difference.

This talk is from is one subsection of one chapter about where work (the thing we do for income, identity, purpose, community and growth) needs to be rethought. Learn more about and pre-order Rethinking Work here.